Public Relations.

The mystique of a third party endorsement.

A positive article in a well-targeted publication can be a real boost to sales. Getting it printed takes a lot of behind the scenes work. Search editorial calendars for upcoming feature stories. Position yourself as an industry expert. Pitch facts, not fluff. Expect coverage on completed developments rather than planned ones. Reprint the articles as part of your sales materials. And most critical, keep media contacts personal and current. That's why we work with only the most experienced public relations professionals in our business.