Online.

More than just a website.

The World Wide Web. Has it made our lives easier or more complicated? From a marketing standpoint it certainly has created more options. Our opinion is to stick with the basics for now and - for the most part - let others do the experimenting.

Create a first-class, interactive website. Get a domain name that enhances search. Use frequent electronic direct mail communication with prospects. Provide downloadable sales literature. Add pay-per-click lead generation. Allow back-end access for Realtor referral programs. Include a secure owner's only section. Link back to your website from all digital materials.

Then be super-selective in testing on-line ads, real estate portal sites and social networking sites until they prove worthy of a larger investment.